The market for natural pet products
The natural pet products sector is growing exponentially. Dog and cat owners are increasingly aware of the importance of giving their pets natural, safe and sustainable products. This trend is an exceptional opportunity for distributors and specialist pet shops.
Key market trends
- Pet humanisation: Owners treat their pets as members of the family and look for premium, natural products
- Environmental awareness: Growing demand for sustainable, low-impact products
- Transparency: Consumers want to know where products come from and how they are made
- Animal welfare: Greater spending on products that improve pets’ wellbeing and entertainment
Why stock deer antler chew toys?
Attractive margins
Deer antler chew toys have a high perceived value. End customers are willing to pay a premium for a natural, long-lasting product. This allows distributors to work with margins well above those of conventional toys.
High turnover and repeat business
Although antler chews are long-lasting, satisfied customers come back regularly. Repeat purchases multiply in multi-dog households, and word of mouth between owners is one of the main sales drivers.
A product that sets you apart
In a market saturated with mass-produced plastic toys, deer antler chew toys offer a unique value proposition that sets your shop apart from the competition. They are a hand-crafted, local product with a genuine story to tell.
Sales channels
Specialist pet shops
The most natural channel for this product. Specialist pet shops have trained staff who can advise customers on the right antler size and type. In-store displays are especially effective.
Veterinary clinics
A high-value channel where a professional’s recommendation greatly increases buyer confidence. Antler chews fit in as a natural alternative to conventional plastic toys.
Online shops
Online sales of pet products are growing by double digits every year. Antler chews are ideal for selling online: non-perishable, easy to store and ship, and with a high average order value.
Eco and natural product shops
An emerging channel where antler chews fit perfectly with a philosophy of natural, sustainable, locally sourced products.
Getting started with Antlerworld
At Antlerworld we make it as easy as possible for new distributors to come on board:
- Register on our B2B portal to access the full catalogue with distributor prices
- Browse our catalogue and choose the products that best suit your customers
- Place your order directly from the portal, with fast shipping throughout Spain and Europe
- Get support from our sales team to make the most of your displays and sales
Tips to maximise your sales
- Visible display: Place the antler chews in a prominent spot in the shop, ideally near the till
- Customer information: Use the information materials we provide to introduce the product to shoppers
- Range of sizes: Stock every size so you can cater for any type of dog
- Try it and recommend it: If you have a dog of your own, show customers the real results
- Social media: Share photos and videos of dogs enjoying their antler chews